Marketing Manager Resume Sample (2026) + ATS Tips | EmpowermentApplyF
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Marketing Manager resume sample

A marketing manager resume that ties every campaign to pipeline, revenue or cost, and shows the channels and tools you would run from day one.

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Jake keeps three roles of campaign results on one page.

Marcus Bell

Marketing Manager, Demand Generation

[email protected] | (720) 555-0163 | Denver, CO | linkedin.com/in/marcusbell-marketing

Summary

Marketing manager with 10 years in marketing, 8 in B2B demand generation. Built the paid and lifecycle program behind 42% year-over-year pipeline growth at a mid-market SaaS company, while lowering cost per opportunity by 27%. Manages a team of 4 and a $1.8M annual budget.

Core Competencies

Paid search, Paid social (LinkedIn, Meta), SEO, Email and lifecycle, Webinars and events, HubSpot, Salesforce, Google Ads, Google Analytics 4, Looker Studio, Budget ownership, Team leadership, Agency management, Attribution and reporting

Professional Experience

Summitline HRDenver, CO
Marketing Manager, Demand GenerationFeb 2021 – Present
  • Grew marketing-sourced pipeline 42% year over year to $14M by rebuilding paid search, LinkedIn and webinar programs.
  • Cut cost per opportunity by 27% by moving 30% of budget from display to intent-based campaigns and testing 60+ ad variants a quarter.
  • Launched a 6-email nurture sequence in HubSpot that lifted MQL-to-SQL conversion from 18% to 26%.
  • Manage a team of 4 and a $1.8M budget; report weekly pipeline and CAC to the CMO and sales leadership.
Clearpoint LabsBoulder, CO
Digital Marketing SpecialistMay 2017 – Jan 2021
  • Rebuilt the blog's SEO strategy, growing organic sign-ups from 300 to 1,100 a month in 18 months.
  • Ran product launch campaigns for 3 releases, each beating its trial sign-up target by at least 20%.
  • Set up attribution in Google Analytics and Salesforce, so channel ROI could be reported for the first time.
  • Managed a $250K annual paid search budget, keeping cost per sign-up 20% below target.
Front Range Outdoor Co.Denver, CO
Marketing CoordinatorJul 2016 – Apr 2017
  • Ran the weekly email newsletter to 45K subscribers, lifting click rate from 2.1% to 3.4% with segmented sends.
  • Coordinated 12 in-store events and tracked their sales lift in a shared report for the regional manager.
  • Grew Instagram followers from 8K to 21K in 9 months with a customer photo campaign.
  • Wrote product copy for 150+ items on the online store, lifting product page conversion 11%.

Education

Colorado State University2012 – 2016
B.S. Marketing

Certifications & Affiliations

  • HubSpot Inbound Marketing
  • Google Ads Search
Make mine in Jake for a real job

The PDF is rendered by the same generator EmpowermentApplyF uses for tailored resumes.

  • Keep the structure

    Summary, then 3 roles newest first, then skills grouped the way marketing manager postings list them. Recruiters scan in that order.

  • Write your own numbers

    Every bullet here ends with a result. Rewrite yours the same way using the bullet table below, with figures you can explain in an interview.

  • Tailor it per posting

    Two marketing manager jobs rarely ask for the same things. Move the matching work up and use each posting's keywords, or let AI Tailoring do it from your resume in about a minute.

Section by section

What to put in a marketing manager resume

What each section should say, what to leave out, and a line you can model yours on.

SectionWhat to writeWhat to avoidExample
SummarySpecialty (demand gen, brand, product marketing), years, one revenue result, team and budget."Creative storyteller" with nothing measurable.Demand gen manager, 8 years; 42% pipeline growth on a $1.8M budget.
ExperienceChannel, action, business result. Put money and rates first.Impressions and likes without a link to pipeline.Nurture sequence lifted MQL-to-SQL from 18% to 26%.
SkillsChannels, platforms and management skills, grouped.Every social network you have an account on.Tools: HubSpot, Salesforce, Google Ads, GA4.
CertificationsPlatform certifications the posting mentions.Long lists of free badges.Google Ads Search; HubSpot Inbound.
Portfolio (optional)A link to case studies or campaigns you can talk through.Work you can't share or explain.marcusbell.com/case-studies

Weak vs strong marketing manager bullets

A strong bullet says what you did, how, and what changed. Swap in your own numbers.

AreaWeakStrong
PipelineRan demand generation campaigns.Grew marketing-sourced pipeline 42% to $14M by rebuilding paid search, LinkedIn and webinars.
EfficiencyManaged ad spend.Cut cost per opportunity 27% by shifting budget to intent-based campaigns.
LifecycleCreated email campaigns.Launched a HubSpot nurture that lifted MQL-to-SQL from 18% to 26%.
SEOWrote blog posts.Grew organic sign-ups from 300 to 1,100 a month in 18 months.
ReportingTracked marketing metrics.Set up GA4 and Salesforce attribution so channel ROI was reported for the first time.

ATS keywords

Keywords marketing manager postings ask for

Use the ones that are true for you, in the exact form the posting uses. Tailoring does this per job automatically.

  • Demand generation
  • Lead generation
  • Pipeline
  • Marketing strategy
  • Paid search
  • Paid social
  • SEO
  • Email marketing
  • Marketing automation
  • HubSpot
  • Salesforce
  • Google Analytics
  • Budget management
  • CAC
  • ROI
  • A/B testing
  • Content marketing
  • Campaign management

Do's and don'ts

Do

  • Tie campaigns to pipeline, revenue or cost, not just reach.
  • Name the channels and platforms you ran yourself.
  • Show budget and team size for manager roles.
  • Link a short portfolio of case studies.

Don't

  • Don't lead with vanity metrics like impressions or followers.
  • Don't claim company-wide growth as your own; scope your contribution.
  • Don't use a design-heavy template; ATS parsers lose the text.
  • Don't list tools you haven't used in the last few years.

Marketing Manager jobs to tailor for

See all marketing manager jobs

Press Tailor resume on any of these and get your own resume rewritten for that posting, in its language. Tailoring is the AI Tailoring add-on on every account.

Marketing Manager

Mohawk Industries | Careers
1d ago

Marketing Manager Apply now » Apply now • Apply Now • Start applying with LinkedIn Start • Please wait... a.dialogApplyBtn { display: none; } Date: Nov 12, 2026

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Marketing Manager

Golden Ocala
2d ago

Marketing Manager Compensation based on experience and qualifications. Full-time, Tuesday-Saturday with availability on weekends and holidays. Golden Ocala seek

Ocala, FL, United StatesFull-Time
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Marketing Manager

Unknown
1h ago

Join a dynamic marketing team where strategic thinking, creativity, and strong execution help bring the MC² brand to life across immersive experiences&mdas

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Marketing Manager

Basiccapital
7h ago

About Basic Capital Basic Capital is a fintech company disrupting America's $1T retirement industry by building the mortgage for retirement, unlocking market ow

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Marketing Manager

R+L Carriers
2d ago

Marketing Manager Compensation based on experience and qualifications. Full-time, Tuesday-Saturday with availability on weekends and holidays. Golden Ocala seek

Ocala, FL, United StatesFull-Time
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Marketing Manager

K2K9 Solutions
1d ago

Job Title: Marketing Manager Location: Jackson Springs, NC Job Type: Full-Time Job Summary: K2K9 Solutions is seeking a creative, organized, and versatile Marke

JACKSON SPRINGS, NC 27281Full-Time
Tailor resume

FAQ

Marketing Manager resume questions

What metrics belong on a marketing manager resume?
Pipeline, revenue, CAC or cost per opportunity, conversion rates between funnel stages, and organic growth. Choose the ones the posting's role owns.
Should I include a portfolio?
Yes for brand, content and creative roles; it helps for demand generation too if it shows campaign results.
How do I show leadership?
State team size, budget and who you report to, then show results the team delivered under you.
How do I tailor a marketing resume to a posting?
Lead with the channels and tools the role names and move matching results to the top. EmpowermentApplyF's AI Tailoring add-on rewrites your resume for any job on the board, in the posting's language.
Which certifications are worth listing?
Platform certifications the posting names, such as Google Ads, HubSpot or Meta Blueprint. Skip unrelated badges.
One page or two?
One page under about 6 years of experience; two pages for senior managers with several relevant roles.
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